對一個行銷人或廣告人，超級盃是一年中最重要的一件大事；不是因為超級盃比賽有多精采，而是因為現場直播間精采的廣告。每年的超級盃，所有的廣告主都會卯足了勁、砸重金去搶現場直播的廣告時段，就是為了藉由超級盃的高收視率來增加品牌曝光率。當然，對廣告商來說，這是每年最大的一筆廣告預算，所以超級盃也是廣告商的爭奪之地。也因為所有廣告精英都會在這個時候出動，所以超級盃的廣告永遠是每年最令人期待的。

For an advertising person or a marketing person, Super Bowl is the most important event in a year; it is not because of how exciting the game is but how exciting the commercials are in the breaks of the live. All the advertisers would give all of their energy and money to get a commercial spot for Super Bowl due to the exposure of the high viewing ratio. Certainly, it is the biggest commercial budget in a year for advertising agencies. Therefore, Super Bowl is also a competitive place for advertising agencies. Due to all the advertising elites would come out, the commercials for Super Bowl are always outstanding.


這廣告是2010年，我最喜歡的超級盃的廣告。

The commercial is one of my favorites in Super Bowl 2010.